For Saunders Farm’s Fright Fest, I designed a series of five spooky, atmospheric signages to guide and welcome visitors to the ultimate haunted experience. Drawing from the eerie charm of haunted houses, I incorporated wood and metal materials to create signs that felt like they were pulled straight from a ghostly manor. The textures and imperfections of these materials added to the ominous, organic vibe.
To amp up the creep factor, I designed custom icons and typography, paired with clever directional cues—like pointing arms and legs (because who doesn’t love a dismembered limb telling you where to go?). Each sign blended function with fright, ensuring visitors got where they needed to go while staying immersed in the chilling atmosphere.
