For Gestion des Ressources Humaines, I created a brand identity that’s professional yet open to interpretation—because HR is all about perspective, right? The centerpiece of the branding is the logo, designed to form a subtle “G” for Gestion. Depending on how you look at it, it might also evoke other shapes, leaving room for personal interpretation and sparking curiosity (or at least a second glance).
The color palette—green, light grey, dark grey, and white—was chosen for its balance of freshness and authority. Using these tones, I designed a full set of stationery, from letterheads and envelopes to business cards, all with clean lines and playful yet structured shapes. The result? A cohesive identity that’s polished, versatile, and as adaptable as the HR world it represents. Plus, who doesn’t love a logo with a bit of mystery?
